Well how does the brake fluid really look to you? If it looks like cream soda (the light tan kind, very clear) then its fine. If its looking cloudy or more bronze then thats why they are probably saying to change it.
I've done my pads several times because of a squeal i couldnt get rid of. Pad change is very simple. Really isnt anything to look for than the obvious cuts into the rotor. Pad job should take no more than 20 minutes. I havent changed the fluid though. Although, that itself should be an easy job as well. Just follow the manuals instructions and you should be fine. Theres really nothing to look for with the fluid change cept maybe looking for dirt/rust after you drain it into a clear jar. If all is well then no worries.
Tools, nothing out of the ordinary. Get out your smaller C clamps and metric set!
Oh one thing i thought of, dont forget to take the anti-vibration backings off the old pads so you can put them on the new set. Thats one thing i missed the first time i did my bike.
BTW-
I go down to montgomeryville all the time (Souderton right at 309 actually) to see my father. I check out Montgomeryville Cycle all the time when i am down there to see whats new

Theres a run i take near you from my area that takes me along the Unami Creek by the BSA camps. Real nice area there to ride. Took some pics and video too! Can check em out here
http://www.dupo24.com/shadow_album/index.html The ride photos are in "unami creek ride". The rest are just shots of my bike.
Maybe sometime we can meet up and shoot the breeze